Why More Choices Equals More Sales



I was at Wal Mart last night and I realized how smart Wal Mart is.

They have become the provider of everything. Well, almost everything. But I'm sure they're working on it.

Think about it. They sell groceries, car services, electronics, and yes, they even have sell prescription eyewear.

That means, I could buy my food, get my oil changed, get the new Apple product, and get new classes ALL in one store.

Amazing!

So, what's the lesson?

Well there are actually several but the main one: customer always knows best. How can you stay in business if you don't give the people what they want. If you sell a product or service, the more choices, the better.

Does that mean, you have to be all in one package like Wal Mart?

No, not at first.

You want to make more sales therefore more money?

You have to start offering more.

What is that your customers want? What choices are you not giving them?

Take that to heart because once a customer wonders "is this it?" you are screwed. They will take their business and wallet elsewhere. You want more sales: give more choices.