For more than a decade, the world witnessed in awe of the success of Amazon.
It's leader: Jeffrey Bezos.
Jeffrey Bezos' success did not come easy. In 1994, he started Amazon from a 2 bedroom house in Seattle. Fast forward and you got Amazon serving over 50 Million customers and growing. Amazon.com is the Internet's largest retailer in the world. The result for entrepreneur Jeffrey Bezos: billions of dollars many times over.
So what does Jeffrey Bezos have to say to be successful?
1. Guard your reputation- "A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well."
2. Supreme customer service- "If you do build a great experience, customers tell each other about that. Word of mouth is very powerful."
3. Make things affordable - "There are two kinds of companies, those that work to try to charge more and those that work to charge less. We will be the second"
How can you use what he says and apply to your own business?
There are many other lessons Jeffrey Bezos speaks of that made him who he is today. He never gave up on his dreams despite competition. He gained the trust of customers by being customer focused creating a comfortable experience for online shoppers. As other retailers only sold certain items, Amazon grew and innovated into a company selling an assortment of items. Jeffrey Bezos thinks big and eventually taking Amazon public. This alone made a him a billionaire.