What if you could persuade your potential customer to see why your product or service is right for them?
Imagine breaking easily through buy resistance, and having people give you their money almost instantaneously.
Yes, people are always skeptical when buying stuff on the internet but --- NOT anymore.
This is where testimonials come into play.
Testimonials are an important part of any sales letter. Testimonials are types of social proof, which may help buyers trust a product more.
But getting testimonials can be difficult. In general, people are lazy. They don’t usually provide feedback unless it’s negative (go figure), or unless you ask for it.
You should not offer money as an incentive for people to provide testimonials, because then they are considered “paid testimonials.” People tend to distrust testimonials that people are paid for, because people are perfectly willing to lie about a product if they’re paid to do it, although that's another story.
Instead, you should offer some small token of your appreciation, just as a “thank you” to those who take the time to write a testimonial for you. It might be a free report, an add on to your service or product, or a coupon for 10% off their next order with you.
So make sure you ask your customers for their testimonials. You could ask them on the last page of your product, or a week or two after they purchased it (this is the best way, it gives them time to try it)
Wait! Stop right there.
When getting testimonials, try to get real names, pictures, and yes even their websites. Provides credibility and trust.
Wanna know one more sure fire way to build trust within your customers over the internet?
Get a TrustEseal, BBB approval, or other seals of approval and trust.
What are they?
They are companies that website owners sign up to provide transperancy on who they are.
Putting this logo on your website have a direct impact on consumer decisions. Internet marketers: this will help your business increase conversions, order value, and customer engagement. Your customers feel more confident to click, play and shop online.